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https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578676650793-72D1NST4L0OPGKM57ZFK/LM_Intific_Project_Everglades-25.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677936075-XJ10G4OTGDJ09SLBAIRB/Ventra-New-vs-Old_highfidelitywireframes-1.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677936591-B856GU07R5RXS145EEO0/Ventra-New-vs-Old_highfidelitywireframes-2.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677937802-SHNVAJZTVKT0UPBDTOIX/Ventra-New-vs-Old_highfidelitywireframes-3.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677938906-9NNJVVMFEXLAOY9FSVV9/Ventra-New-vs-Old_highfidelitywireframes-4.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677940574-JEGQK1HLG3SDN0TK6ZZC/Ventra-New-vs-Old_highfidelitywireframes-5.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677941231-YK8HFG9UGGDHVSR3HBGA/Ventra-New-vs-Old_highfidelitywireframes-6.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578677942732-W3PXW7R5RVH9OW53YQPP/Ventra-New-vs-Old_highfidelitywireframes-7.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678394799-IQK4UMNB9OYTL27HAJS7/MSELs_presentation-03.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678399623-S23WIRSC4T1PDHUEZ6WV/MSELs_presentation-01.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678393109-VSTJ9BETKLJ3II3W0RPT/MSELs_presentation-02.png Software Development 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https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678411490-L8KUR8O5APSFYJQ2OE34/MSELs_presentation-10.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678412950-2OR3B43PSWV4YKEIGBD5/MSELs_presentation-11.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678414707-NCUW9TWXHF9592TS5G5N/MSELs_presentation-12.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678415241-Y6N3KS28L2GR57IAM30W/MSELs_presentation-13.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678416429-C9R2L52M13W4ZABLVLNS/MSELs_presentation-14.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678416430-0TFFVSZP6TOLVCOA3XCQ/MSELs_presentation-15.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678418441-PSSQB9513QI0SULL9SKX/MSELs_presentation-16.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578678417556-PEE188CQZJ9XX510RVIJ/MSELs_presentation-17.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752094178144-99EUFHQ5OK04J45LA9VB/ToV_PutUserFirst_001.png Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752094178984-043289I2PZ6XA23ER7XC/ToV_WriteTeam_001.png Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752094249452-G73JU5NCVD1BA7MYMIUN/ToV_UseLanguage_001.png Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752094178960-5L0EU7UALE8WR7RR5PNS/ToV_StayPositiveUplifting_001.png Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/ee2e88ae-77d7-4385-8168-fb7500c83682/RD_03_hpsa.png Software Development - Make it stand out SOLUTION: These features were consistent on every device, allowing for a cleaner mental model (core systems on the left, device-dependent options on the right) https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240151-FT6XBOX4OJA5BMDE1261/HPSA_0007.png Software Development - Make it stand out Our updated design featuring a new information architecture and other improvements https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1ef4367f-1bcf-4076-a5f6-528683d6611b/OG_02_hpsa.png Software Development - Make it stand out PROBLEM: There was a significant drop in use in of “Add a new device” https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240113-YD0J799KBKF0V2E0E0Y8/HPSA_0008.png Software Development - Reimagined UX When we presented our proposed changes to our executive management team, they were unanimous in their praise and lauded the proposal for its visual clarity and how quickly and thoroughly we had addressed the problems. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/42fb26ba-b575-4682-8403-1c857e4ed472/OG_01_hpsa.png Software Development - Make it stand out PROBLEM: Scattershot of options didn’t match user needs and had poor affordance. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/58cfd347-e87d-4e18-8d7d-be359eccb884/RD_01_hpsa.png Software Development - Make it stand out SOLUTION: Instead of a vertical visual hierarchy, we used a left-to-right mental model more familiar to PC Windows users. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/881ccc86-c731-480f-a38a-58853718e270/journey_map_ex.png Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/123e6631-5481-4dd1-9a58-07b21a7b5900/RD_02_hpsa.png Software Development - Make it stand out SOLUTION: We relocated the add device to a more central location and positioned it with other more commonly accessed features. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/38b92efe-69c6-456e-bd7b-dc2106b0d5ed/HPSA_0003.png Software Development - Iterative Redesign We took these findings and, working closely with our product team, created an affinity diagram that helped us prioritize a "wishlist" of actions for the app. Using the information from the affinity diagram, we sketched out a new information architecture to simplify the app's structure. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713116262846-LAAFRJFU60UH4ASS0DZA/HPSA_0001.png Software Development - Before update This was how HP Support Assistant looked before the visual update. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240151-FT6XBOX4OJA5BMDE1261/HPSA_0007.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240113-YD0J799KBKF0V2E0E0Y8/HPSA_0008.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240667-6ZZSWKGUNEJCOQ2IUMGB/HPSA_0009.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117240896-O4BQBHN0BNQWI5QB0JVB/HPSA_0010.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117241294-Y1UHXHBJRQ9ZD315YKG8/HPSA_0011.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117241530-W9BESP1HN44WMQ4NF7ZT/HPSA_0012.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713116262806-LNGAFSZHJRCDSVF7ADXT/HPSA_0002.png Software Development - After update The original direction for the update was to capture the feel of a “dashboard for your device.” https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713116262806-LNGAFSZHJRCDSVF7ADXT/HPSA_0002.png Software Development - Make it stand out The Agency Design that was performing poorly https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117131967-T3GOQ45JVAT8J6IN9FYA/HPSA_0004.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117131966-IOBMQS059YWSLEN50WU6/HPSA_0005.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1713117132495-L0OSR7RDVPQDY868JQQ6/HPSA_0006.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/d72f101c-069d-4633-b5d4-eabec48e9929/HP_Quant.png Software Development - Making the Invisible Visible We combined quantitative usage data with qualitative feedback. While some design decisions showed usage upticks, the why behind poor satisfaction became clear through direct observation and sentiment analysis. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/f563faef-799a-4b0a-adfe-fb1ee7ce8286/OG_03_hpsa.png Software Development - Make it stand out PROBLEM: These were our most commonly accessed features, and they were hidden or placed lower on the screen. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252999883-Z5LZIZR3HNMOEOHUVVT5/iF_design_award_2022_splash_01.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252999591-CGYO43W3GCXBHTEWAKOO/iF_design_award_2022_splash_02.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252998142-62Q5EXQRG5C9PQ1BMB77/iF_design_award_2022_splash_05.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712253000587-ZQ3WO2KGNDNZ01F0XGYW/iF_design_award_2022_splash_03.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252998257-R3T30CDS8I99NY65F1FL/iF_design_award_2022_splash_04.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252997336-25GG54ERHSTHSKCCQ87H/iF_design_award_2022_splash_06.jpg Software Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578504194501-MRZKUY235621C34WQQY3/VTB.jpg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578504853175-HRHNRJWAQHZMZML9XL1G/StateMapDots.jpg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1578511043896-1G8H00YE9Y4HSTZZNR90/RMPE.jpg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579557332800-ZTDKLIAAPCWPOLJ1DKG9/gateline.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579557908587-HR37T84ENMD6SA79EL9O/cubicmobilesuite.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579558034436-NNE7Q8UFEKD18WPHOE6M/image-asset.jpeg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579558432308-RHRJF6526M2OESHV22R9/nextbus_background.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579558713094-VPJSMO5U6I326PISUFV8/everglades.png Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1579629226075-5GFJTH8J9KCIUP325R1G/image-asset.jpeg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712249504111-CJHX8JXFJNOMYQWXFNTG/image-asset.jpg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1722984384678-9R0IIDIJC63QD5I2TE6R/unsplash-image-F0yTeEXG2jc.jpg Software Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1712252999883-Z5LZIZR3HNMOEOHUVVT5/iF_design_award_2022_splash_01.jpg Software Development https://www.dominiccraig.com/games daily 0.75 2025-07-14 https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/d9134abe-c4b0-493e-a967-288aff29b105/red_dead_revolver.0.jpg Video-game Development - Make it stand out The cover of Red Dead Revolver is inspired by Owen Wilson’s face from the Shanghai Noon (2000) movie poster that used to hang on our office wall. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/cc19b6cb-5211-4b7b-b760-842f9369925b/red-dead-revolver-red-harlow.gif Video-game Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/80eb1d6d-a370-4d10-ae54-7b6876e32cd0/red_dead_revolver_image11.jpg Video-game Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/e7fe01ee-03c3-48c0-8a1b-6be5216f066e/tumblr_lnjq6r9wxc1qiiuhwo1_500.gif Video-game Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/4e19a91b-36d4-42c4-ab0e-1f87295fc063/western-red-dead-revolver.gif Video-game Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/33d1e0fa-f62b-4247-b879-3a0190df8cb6/mass_effect_001.jpg Video-game Development - Make it stand out Mass Effect (2007) https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752461615957-3VBF66DEQDYQKU3JAQP5/DAO_IW_001.jpg Video-game Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752461615966-1953ZZRQBC7FK0TL8SN4/DAO_IW_002.jpg Video-game Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752461616753-DBFMDUTFQ52XLW4VNT4T/DAO_IW_003.jpg Video-game Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/1752461616796-M4DI67AGDZ54940KGEGO/DAO_IW_004.jpg Video-game Development https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/5fbee2e0-7b2f-4f80-aa28-da48a5048ba2/baldurs_gate_001.jpg Video-game Development - Make it stand out Baldur’s Gate (1998) https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/0bf51e74-b321-45ae-845f-9d266d9c0c21/DAO_radial_002.jpg Video-game Development - Make it stand out Dragon Age Origins - Context-driven secondary Radial Menu https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/303024ab-8c01-4a84-9080-3e2c09a21154/dragon_age_001.jpg Video-game Development - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/05d76aed-bd9d-4bad-be05-bebc8931e952/baldurs_gate_002.png Video-game Development - Make it stand out Baldur’s Gate 2 : Shadows of Amn (2000) https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/ee202638-fbb0-4768-ac53-1cf2d1614f72/DAO_radial_001.jpg Video-game Development - Make it stand out Dragon Age Origins - Primary Radial Menu https://images.squarespace-cdn.com/content/v1/5e14c28c45a0264d089ee0f1/df53d46b-77c5-44ff-be7b-1b5879466ee7/fallout3_001.jpg Video-game Development - 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